I am a product designer from Colombia(South America) with nine years of experience. I have worked in companies of every size, from small startups to big corporations.
I think. I do, I deliver:
Think through users’ problems and understand what the experience needs, find solutions, and craft simple and easy flows to use. I design and obsess over details and polish until every pixel is in its place. Then, deliver to engineers and partner with them to build experiences, ensuring they are perfectly implemented at launch.
I embrace UX in every aspect of my life. From how I organize the pantry of my kitchen to how I schedule a weekend getaway plan, even to how I plan my outfits for the occasion, I believe there’s always an easier way to do things.
Hard Skills
UX/UI Design
Eye for details
Story telling
Design Principles
Strategic Thinking
Prototyping
Soft Skills
Collaboration
Empathy
Leadership
Presentation
Communication
Languages
Spanish, native
English, fluent
German, basic
Education
Graphic Design Bachelors degree
Universidad del Norte.
Barranquilla, Colombia
01/2007 - 01/2010
Underground Argentina
Scholarship awarded for a summer course in advertisement and creativity.
Buenos Aires, Argentina
January 2010 - April 2010
Work Experience
Walmart Global Tech, Sr Product Designer
As a product designer for Walmart Global Tech working for Mexico and Canada e-commerce sites, I’ve taken the lead on several initiatives that have highly impacted the revenue of the company and thousands of people across said markets.
The challenge of this role is that every design decision has to be data-driven, supported by usability studies, and then backed by multiple business stakeholders.
Collaboration has played a big part: I work with cross-functional teams of PMs, engineers, researchers, content strategists, all across different locations and time zones. Always making sure that we efficiently deliver products that help our customers save money and live better.
June 2019 - Present
Fullstack Labs, Product Designer
Led entire design projects from start to finish. Doing as much as defining personas to crafting the experience, visual concepts, high fidelity prototypes, and ensuring accurate implementation by doing visual QA once development started.
I created user interfaces and experiences using Material Design and custom design system libraries to speed up the development process.
July 2017 - June 2019
Qrvey Inc, Senior UX/UI Designer
At Qrvey, I worked with the design team of the product building design concepts for future features such as polling app and data charts for analysis.
April 2017 - July 2017
Ideaware, UX/UI Designer
I started as a junior UX/UI designer crafting wireframes and turning them into the high-fidelity design.
Worked as a part of ArchTouch design team in San Francisco, creating products from scratch: strategy, discovery process through design thinking method, UX design, mockups, and prototyping. Leading the creation of over five mobile and web products for 500 fortune companies, such as Oracle or AT&T.
March 2013- April 2017
Ikonozu, Junior designer
As a junior designer, I was part of a team where we conceptualized ideas and turned them into 360 advertisement campaigns. Main tasks included building brands, crafting logos, identities, guidelines, and designing all things print: ads, flyers, brochures, billboards, newspaper ads.
I became the design lead of digital advertisements: designing animated ads, Google ads, newsletters, and helping build building strategies.
January 2011- March 2013